MUEBLE DE ESPAÑA is the brand that ANIEME – Spanish National Association of Furniture Manufacturers and Exporters of Spain - created in 2002 in order to strengthen the presence of Spanish furniture brands in international markets and promote the values of the Spanish furniture industry based on creativity, innovation, design and passion. In order to achieve these goals, the Association develops different actions (inward-and outward trade missions, collective participations in the main fairs of the sector, B2B, and PR events ...) and has different marketing and communication channels:
- Owned: B2B platform muebledeespana.com, social networks, digital magazines, e-mailings, newsletters ...
- Earned: SEO, online and offline mentions, sharing, referrals etc.
- Paid: PPC advertising, related media banners, catalogues ...
The international communication of MUEBLE DE ESPAÑA focuses on its digital platform that today represents the largest Spanish B2B channel in the interior design industry.
Created in 2017, its main objective is to increase the visibility of Spanish furniture brands and to publicize their products and projects among national and international professionals in the interior design sector. Through Mueble de España, companies are provided with a tool to reach a larger target audience and generate more leads and customers.
On the other hand, architects, interior designers, decorators, buyers and the specialized media (and the final public, why not…) have the opportunity, through several search engines, to access a database of more than 4,000 shop products and about 1,000 projects, to establish contacts with the community of 200 Spanish companies and keep up to date on the current news of the sector and from the companies, their participation in fairs and events and so on.
In order to be part of the FURNITURE FROM SPAIN platform and benefit from its communication tools, you only need to be a member of the ANIEME or register for the Furniture from Spain Furniture Affiliate Plan. Wish to know more? Do not hesitate to contact us...
